While names like Hershey's and 3 Musketeers (which originally included three bars) are fairly straightforward, some candy bar monikers are more elusive. Case in point: What, exactly, is a Snickers? Well, it's actually a "who" — and not a human "who" at that. The candy bar was named after one of the Mars family's favorite horses. Franklin Mars founded Mars, Incorporated (originally known as Mar-O-Bar Co.) in 1911, introducing Snickers in 1930; when it came time to name his product, he did what any pet-lover would do, and immortalized his equine friend as only a candy magnate could. (By some accounts, the horse had passed away shortly before the product's launch.)
As Mars has grown into America's fourth-largest private company, it has retained a dual focus on both candy and pets. M&M's, Twix, and Milky Way are all Mars products, as are Iams, Pedigree, and Royal Canin. If you've ever wondered how M&M's got their name, the story is slightly less interesting — it's simply the last initials of Forrest Mars (Frank's son) and partner-in-candy Bruce Murrie. The company is known for secrecy, with the family itself having been described as a "reclusive dynasty," which means it's a minor miracle that the identity of Snickers the horse was ever revealed in the first place.
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