In much the same way that movie theaters make higher profits from concessions than they do from tickets, gas stations make more money from convenience items than they do from selling gas. The profit margins on gasoline are extremely (and surprisingly) low, so much so that filling stations barely make any money just from selling fuel. That's even true when gas prices are higher (as they most definitely have been of late), because competition for customers is so fierce that retailers are often loath to be the first one to raise their prices. On average, the net profit margin on gasoline is just 1.4%, whereas the average across all industries is 7.7%. That profit margin is lower than the average one at car dealerships (3.2%) and grocery stores (2.5%), both of which are known for relatively low margins. The reason gas makes so little profit has to do with the supply chain — actually getting the fuel to your local 76 is a tremendously involved process.
That all changes once you step inside a gas station's convenience store (about 80% of them have one). Despite only bringing in some 30% of most gas stations' revenue, items like lottery tickets, potato chips, and drinks are responsible for 70% of the profit. So while they might not like higher gas prices any more than you do, gas station owners probably don't mind how much you spend on impulse buys. |
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