Saturday, October 07, 2023

World War I helped popularize candy bars.

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World War I helped popularize candy bars.
Today's grocery stores are stocked with a seemingly endless variety of candy bars. This modern-day menagerie of chocolate treats can trace its origins back to World War I, when an increased demand for chocolate rations created a veritable candy bar boom. Chocolate bars were seen as an ideal source of sustenance for soldiers fighting abroad: They provided quick calories, were easy to transport across long distances, and catered to the sweet tooth many American GIs had developed overseas when they began to sample European sweets. In response to this sudden demand, the U.S. government began soliciting donations of 20-pound blocks of chocolate from American candymakers, which were then cut, individually wrapped, and distributed to GIs abroad. 
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