Wednesday, June 07, 2023

Daily Fact: What veggie did McDonald's try to make taste like bubblegum?

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Original photo by JOSHUA COLEMAN
McDonald's once tried making bubblegum-flavored broccoli.
When McDonald's tried to add bubblegum-flavored broccoli to Happy Meals, kids weren't lovin' it. In 2014, the fast-food giant's then-CEO, Donald Thompson, revealed the bizarre experiment at an event hosted by a venture capitalist firm. Under pressure to make Happy Meals healthier, the company reflected on how toothpaste and amoxicillin producers had used artificial bubblegum flavoring to make their goods more palatable to children. McDonald's decided to try a similar tactic with the divisive cruciferous veggie. 

"Mickey D's" food scientists did successfully make broccoli taste like bubblegum, likely by employing a combination of strawberry, banana, and cherry flavors. However, a focus group of kids was confused by the final product, which they enjoyed about as little as standard broccoli (we're guessing it wasn't pink). The item was never added to the McDonald's menu. Parents who want to impress their kids with a tastebud switcheroo will have to settle on cotton candy grapes.   
 
Former McDonald's owner and CEO Ray Kroc met Walt Disney when they were teenagers.
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Numbers Don't Lie
Amount (in pounds) of fresh broccoli the average American ate in 2020
5.86
Bubblegum bubbles blown in a single minute in 2014 by world record holder Michael Amato
15
Minimum total fast-food restaurant toys owned by the planet's most prolific collector, Percival Lugue
20,000
Cost of the priciest McDonald's chicken nugget sold in an online auction
$99,997
Did You Know? Swallowed gum does not stay in your stomach for seven years.
The old wives' tale about gum in the gut has alarmed children for generations. It might have originated from the scientific truth that gum's base — like corn and seeds — cannot be digested, although our bodies are able to break down sweeteners and oil derivatives present in gum. An accidentally gulped piece of Dubble Bubble won't stick to the stomach wall or intestinal tract: Gum drifts through your digestive system within a few days.
 
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