Have you heard of the "halo effect?"
In psychology, the halo effect is a proven phenomenon that tells us that the way we feel about one aspect of something influences how we feel about the other aspects, too.
It's a mental shortcut.
For example, a tall or good-looking person will be perceived as being intelligent and trustworthy.
A restaurant with a clean bathroom will generally be thought to have a clean kitchen, too.
Most of the halo effect is all unconscious – it's baked-in background perceptions that subtly but powerfully influence someone's thoughts and behaviors.
And yes, it's still true that the 3D images themselves are also useful, informative, and interesting to the eager prospect all on their own.
But it goes deeper than that, and they're more powerfully persuasive for getting more bookings than they seem to be on the surface.
Enjoy,
3DMyRental
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